UNISA DIPLOMA IN MARKETING
Admission requirements: NSC with four 20 credit subjects with rating 3 including Afrikaans or English OR Senior Certificate.
First Year Subjects:
Duration: Year module
NQF Level - 5
Credits - 12
Co-Requisite: EUC131T
Purpose: To enable students to acquire and demonstrate proficiency in computer skills in Microsoft Office software, (e.g. MS Word, Excel and Outlook), knowledge of computer theory, security, internet, e-mail, and others, by undertaking various practical exams during the year at a UNISA Regional Centre, as well as a written exam at the end of the year.
FAC1501 - Introductory Financial Accounting
Duration: Semester module
NQF Level - 5
Credits - 12
Purpose: To introduce students to the fundamental concepts and principles of financial accounting; the purpose and use of business documents; the recording of cash and credit transactions; bank reconciliation; inventory; trial balance; final accounts; adjustments and the elementary financial statements of a sole tracer.
Duration: Year module
NQF Level - 5
Credits - 30
Purpose: Introduction to marketing, product, pricing, distribution, wholesaling, basic principles of retailing, marketing communication.
PSS161Z - Personal Selling I
Duration: Year module
NQF Level - 5
Credits - 30
Purpose: This subject deals with the role of sales in the marketing mix, the task of the salesperson, the purchasing process, methods to increase professionalism in sales, particular problems in the selling of consumer and industrial goods and services, sales office administration and negotiation skills.
Then choose African Language or English
AFL1501 - Understanding Language Usage: An African Cultural Perspective
Duration: Semester module
NQF Level - 5
Credits - 12
Pre-Requisite: AFL1503 + AFL1504 or African Language passed at Matriculation Level as your Mother Tongue
Purpose: This module will be useful to students who want to develop competencies in interacting successfully in a multicultural society. These competencies include the ability to demonstrate their sensitivity to their own language usage and that of others and interact across cultures with knowledge and respect.
SECOND YEAR SUBJECTS
CLA1501 - Commercial Law 1a
Duration: Semester module
NQF Level - 5
Credits - 12
Purpose: Section A: (a) The South African legal system; (b) Introduction to the theory of law. Section B: The law of obligations; introduction to the law of contract; the formation of a contract; principles and rules concerning valid and binding contracts; breach of contract; remedies on the ground of breach of contract; the transfer and termination of obligations
CLA1502 - Commercial Law 1b
Duration: Semester module
NQF Level - 5
Credits - 12
Pre-Requisite: CLA1501
Purpose: The purpose of this module is to equip students with knowledge, skills, attitudes and competencies to analyse and solve basic legal problems relating to specific contracts and other aspects of commercial law in South Africa.
Duration: Semester module
NQF Level - 5
Credits - 12
Purpose: To gain insight into how the basic economic problem is solved in different economic systems, how economic activity is measured and how prices are determined through decisions made by individual households and firms under conditions of perfect and imperfect competition.
ECS1601 - Economics 1b
Duration: Semester module
NQF Level - 6
Credits - 12
Pre-Requisite: ECS1501/ECS101
Purpose: To gain insight into macroeconomic theory and variables such as total production and income of a country, economic growth, unemployment, inflation and the balance of payments.
Duration: Year module
NQF Level - 6
Credits - 30
Pre-Requisite: MAR111Y
Purpose: Revision of product, pricing, distribution and marketing communication and an overview of marketing audit, marketing planning, marketing strategies, marketing coordination, marketing control and guidance.
Duration: Semester module
NQF Level - 6
Credits - 12
Pre-Requisite: MNB1501(MNB101D) and MNB1601 (MNB102E)
Purpose: To enable students to gain insight into the customer as key to success in the market, market values which customers seek, determinants of customer behaviour (market characteristics, macro aspects, personal aspects), customer decision making, customer-focussed marketing.
STA1610 - Introduction to Statistics
Duration: Semester module
NQF Level - 6
Credits - 12
Purpose: To ensure that students are introduced to the most important basic statistical concepts. After completion students should have an informed understanding of different visual descriptions of data, including graphical and tabular techniques; measures of central location, dispersion and association. They should be able to use probability as a tool to create discrete and continuous probability distributions, used extensively in statistical inference; determine confidence intervals and perform hypothesis testing involving sample means and proportions; apply different forms of Chi-square testing; understand simple linear regression and correlation.